Affiliate marketing Affiliate marketing Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Affiliate management and program management outsourcing Uncontrolled affiliate programs aid rogue affiliates, who use spamming, trademark infringement, false advertising, cookie stuffing, typo-squatting, and other unethical methods that have given affiliate marketing a negative reputation. Some merchants are using outsourced (affiliate) program management (OPM) companies, which are themselves often run by affiliate managers and network program managers. OPM companies perform affiliate program management for the merchants as a service, similar to the role an advertising agencies serves in offline marketing. Make money while you sleep. For 99% of people, affiliate marketing is how they get started. The idea